Top Five Internet Marketing Strategies In Pandemic Covid - 19
As the pandemic started taking hold in Europe and North America in early March and the lockdown loomed, Guinness stepped up to the mark with its 2021 'Saint Patrick's Day Message' campaign.
The uplifting, inspirational tone of this video, coupled with its theme of communal care and unity strikes an emotional chord while demonstrating value and humanizing the brand in uncertain times.
Original, relevant, and on-brand, Guinness yielded excellent results from this Covid-19 marketing campaign, with high favorability scores in the US (just outside the top 10% of most-revered campaigns). Moreover, 21% of the people that shared the video on social media did so because it defined the spirit and the mood of the times.
The uplifting, inspirational tone of this video, coupled with its theme of communal care and unity strikes an emotional chord while demonstrating value and humanizing the brand in uncertain times.
Original, relevant, and on-brand, Guinness yielded excellent results from this Covid-19 marketing campaign, with high favorability scores in the US (just outside the top 10% of most-revered campaigns). Moreover, 21% of the people that shared the video on social media did so because it defined the spirit and the mood of the times.
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